163.com Overview
Alexa Rank
17
Daily Pageviews per Visitor
5.83
Daily Time on Site
5:20
Bounce Rate
33.1%
Search Traffic
11.4%
Total Sites Linking In
43,301
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
97.1% |
|
United States |
0.7% |
|
Hong Kong |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
14 |
|
United States |
718 |
|
Hong Kong |
37 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
163 |
3.97% |
|
163邮箱 |
1.99% |
|
网易云音乐 |
1.81% |
|
网易邮箱 |
1.33% |
|
网易云 |
0.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
Social Engagement
| Topic | Total Articles | Engagement |
|---|---|---|
|
social media platforms |
4 | 694 |
|
legal liability |
3 | 923 |
|
mobile games |
5 | 556 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
fanyi |
44 | 60 |
|
百度网盘 |
44 | 52 |
|
公众号 |
44 | 40 |
|
微信网页版 |
40 | 48 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
拼多多 |
64 | 46 |
|
虎牙 |
30 | 43 |
|
腾讯文档 |
18 | 42 |
|
百度网盘 |
66 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
deal说 |
25 | 50 |
|
for women |
20 | 57 |
|
小米8 vs 荣耀10 |
20 | 22 |
|
deal 说 |
20 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hiby rs6 |
14 | 1.94% |
|
钱嘉乐 |
18 | 4.76% |
|
杨旭文 |
21 | 3.69% |
|
易立竞 |
18 | 2.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
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