woolworths.co.za Overview
Alexa Rank
19,856
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:43
Bounce Rate
39.3%
Search Traffic
52.4%
Total Sites Linking In
536
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
South Africa |
81.7% |
|
India |
11.8% |
|
United States |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
South Africa |
136 |
|
India |
28,721 |
|
United States |
114,108 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
woolworths |
16.02% |
|
woolworths online |
5.67% |
|
woolworths food |
3.32% |
|
woolworths vacancies za |
2.09% |
|
woolworths south africa |
1.94% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 39,455 | |
| 11,916 | |
| 35,196 | |
| 25,030 | |
| 28,751 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 542 | 113 | |
| 356 | 43 | |
| 115 | 23 | |
| 59 | 56 | |
| 27 | 49 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
online shop |
0 | 0 |
|
adidas |
0 | 0 |
|
south african |
6 | 129 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
black friday south africa |
30 | 10 |
|
black friday |
28 | 58 |
|
black friday 2021 |
28 | 56 |
|
plant pot |
25 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bws |
59 | 42 |
|
big w |
57 | 51 |
|
bigw |
53 | 43 |
|
dan murphys |
67 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online shopping |
42 | 70 |
|
shop online |
37 | 65 |
|
online shopping south africa |
36 | 51 |
|
buy online |
35 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
trenery |
31 | 1.52% |
|
unicorn dress |
29 | 0.67% |
|
woolworths catalogue |
39 | 0.28% |
|
baby socks |
31 | 0.5% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.1% | |
| 54.6% | |
| 52.4% | |
| 49.2% | |
| 34.6% |
| Website | Referral Sites |
|---|---|
| 536 | |
| 248 | |
| 234 | |
| 227 | |
| 161 |
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