toms.com Overview
Alexa Rank
51,012
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:59
Bounce Rate
44.4%
Search Traffic
24.4%
Total Sites Linking In
3,133
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
58.1% |
|
Pakistan |
3.7% |
|
Canada |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,814 |
|
Pakistan |
32,578 |
|
Canada |
30,273 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
toms |
22.42% |
|
toms shoes |
11.74% |
|
toms sunglasses |
1.17% |
|
disney toms |
1.04% |
|
toms wedges |
0.96% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 45,296 | |
| - | |
| - | |
| 38,840 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 552 | 54 | |
| 210 | 26 | |
| 1 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
reebok |
0 | 0 |
|
sandal |
2 | 204 |
|
footwear |
3 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
grey diamond melange women's del rey sneakers |
18 | 11 |
|
journeys |
17 | 58 |
|
toms deia |
17 | 13 |
|
vans |
16 | 68 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
birkenstock |
53 | 64 |
|
loafers |
74 | 45 |
|
ugg boots |
25 | 43 |
|
vans |
57 | 68 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
toms sale |
44 | 65 |
|
toms shoes sale |
42 | 65 |
|
where to buy toms |
39 | 69 |
|
toms store near me |
38 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
slip on shoe |
18 | 2.51% |
|
tommy hilfiger |
61 | 0.01% |
|
vegan dress shoes |
21 | 3.87% |
|
black canvas shoes |
20 | 2.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.1% | |
| 24.4% | |
| Website | Referral Sites |
|---|---|
| 3.1 k | |
| 732 |
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