spyderco.com Overview
Alexa Rank
141,985
Daily Pageviews per Visitor
3.0
Daily Time on Site
3:16
Bounce Rate
52.5%
Search Traffic
67.1%
Total Sites Linking In
402
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
62.5% |
|
Australia |
4.2% |
|
Canada |
4.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
32,529 |
|
Australia |
50,221 |
|
Canada |
65,815 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
spyderco |
7.72% |
|
spyderco knives |
1.89% |
|
spyderco sharpmaker |
1.58% |
|
spyderco paramilitary 2 |
1.34% |
|
spyderco forums |
0.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 31,037 | |
| 36,750 | |
| 111,346 | |
| 363,006 | |
| 79,410 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,943 | 70 | |
| 1,133 | 26 | |
| 162 | 30 | |
| 143 | 131 | |
| 11 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ergonomics |
2 | 2 |
|
knives |
6 | 7 |
|
stainless steel |
1 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
benchmade |
52 | 50 |
|
automatic knives |
49 | 31 |
|
benchmade bugout |
48 | 35 |
|
butterfly knife |
46 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
buck 110 |
66 | 32 |
|
cold steel |
21 | 45 |
|
benchmade knives |
59 | 41 |
|
zero tolerance |
67 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
knife store |
44 | 53 |
|
best knife steel chart |
44 | 55 |
|
benchmade military discount |
41 | 57 |
|
best knife oil |
41 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
s30v |
25 | 3.41% |
|
cpm-s30v |
23 | 4.28% |
|
8cr13mov stainless steel |
21 | 2.8% |
|
knife center |
39 | 0.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.1% | |
| 55.6% | |
| 52.6% | |
| 41.2% | |
| 40.7% |
| Website | Referral Sites |
|---|---|
| 442 | |
| 402 | |
| 379 | |
| 278 | |
| 271 |
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