purina.com Overview
Alexa Rank
53,424
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:53
Bounce Rate
62.4%
Search Traffic
57.9%
Total Sites Linking In
2,509
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
55.4% |
|
India |
6.3% |
|
Pakistan |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
15,472 |
|
India |
102,892 |
|
Pakistan |
28,468 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
dog breeds |
4.47% |
|
cat breeds |
3.91% |
|
purina |
2.95% |
|
purina dog food |
2.84% |
|
purina cat food |
2.26% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 48,530 | |
| 193,442 | |
| 69,310 | |
| 39,544 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 718 | 25 | |
| 496 | 13 | |
| 350 | 15 | |
| 155 | 4 | |
| 4 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
pet food |
50 | 227 |
|
pet care |
73 | 107 |
|
veterinarian |
148 | 79 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kitten teething |
30 | 23 |
|
cat teething |
30 | 14 |
|
cats teething age |
28 | 9 |
|
kittens teething |
27 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
toy poodle |
61 | 45 |
|
jack russell |
63 | 45 |
|
greyhound dog |
66 | 37 |
|
labradoodle |
64 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best kitten food |
39 | 57 |
|
grain free cat food |
34 | 61 |
|
best food for kittens |
30 | 59 |
|
compare dog food |
30 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dog breed chart |
19 | 4.55% |
|
are strawberries good for dogs |
21 | 3.94% |
|
who owns purina |
16 | 4.65% |
|
grain free |
23 | 2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80.9% | |
| 71.3% | |
| 57.9% | |
| 46.9% | |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 2.5 k | |
| 621 | |
| 498 |
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