paulaschoice.co.uk Overview
Alexa Rank
545,892
Daily Pageviews per Visitor
3.3
Daily Time on Site
2:45
Bounce Rate
58.5%
Search Traffic
36.4%
Total Sites Linking In
111
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
75.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
14,885 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
paula's choice |
8.14% |
|
paulas choice |
6.25% |
|
paulas choice uk |
2.88% |
|
paula's choice azelaic acid |
2.73% |
|
paula's choice retinol |
2.13% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 315,574 | |
| 221,166 | |
| 4,159,372 | |
| - | |
| 753,345 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 46 | 12 | |
| 27 | 20 | |
| 3 | 1,132 | |
| 1 | 0 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vitamin e |
0 | 0 |
|
active ingredients |
1 | 6 |
|
cosmetics |
2 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cetearyl alcohol |
20 | 36 |
|
ceramides skin care |
20 | 8 |
|
can i use bha and retinol together |
20 | 7 |
|
paula choice aha |
20 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
retinol |
74 | 48 |
|
paulas |
66 | 22 |
|
ceramide |
66 | 36 |
|
salicylic acid |
64 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best toner |
17 | 73 |
|
aha vs bha |
17 | 60 |
|
buy paula's choice |
17 | 53 |
|
is silicone good for skin |
17 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
niacinamide benefits |
26 | 0.7% |
|
sebaceous hyperplasia |
38 | 0.18% |
|
skin tone |
32 | 0.34% |
|
paula's choice bha |
30 | 0.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.2% | |
| 36.4% | |
| 30.9% | |
| Website | Referral Sites |
|---|---|
| 111 | |
| 110 | |
| 66 | |
| 9 |
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