moneysense.gov.sg Overview
Alexa Rank
293,881
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:42
Bounce Rate
84.3%
Search Traffic
63.8%
Total Sites Linking In
135
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Singapore |
40.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Singapore |
3,609 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
whole life insurance |
3.71% |
|
life protection insurance |
3.51% |
|
investment linked policy |
3.49% |
|
buy insurance online singapore |
3.42% |
|
term insurance |
3.02% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 59,687 | |
| 79,772 | |
| 63,486 | |
| 19,380 | |
| 50,385 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 128 | 13 | |
| 123 | 14 | |
| 23 | 141 | |
| 12 | 1 | |
| 8 | 39 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
retirement accounts |
1 | 0 |
|
lump sum |
0 | 0 |
|
interest rates |
3 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
srs account |
40 | 19 |
|
cpfis |
37 | 12 |
|
hfmd insurance |
36 | 24 |
|
hdb loan interest |
36 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home insurance |
68 | 50 |
|
travel insurance |
60 | 58 |
|
accident insurance |
61 | 34 |
|
cancer insurance |
61 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy health insurance |
38 | 66 |
|
compare integrated shield plan |
35 | 45 |
|
best investment plan in singapore |
35 | 48 |
|
buy insurance online singapore |
33 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is lpa |
18 | 2.76% |
|
how to create a trust |
24 | 1.6% |
|
money exchange |
46 | 0.06% |
|
financial planning |
41 | 0.12% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.8% | |
| 63.8% | |
| 49.2% | |
| 37.3% | |
| 23.3% |
| Website | Referral Sites |
|---|---|
| 553 | |
| 309 | |
| 213 | |
| 174 | |
| 135 |
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