mattel.com Overview
Alexa Rank
24,435
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:25
Bounce Rate
42.6%
Search Traffic
30.6%
Total Sites Linking In
3,730
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
48.0% |
|
India |
7.3% |
|
Canada |
5.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,085 |
|
India |
42,125 |
|
Canada |
5,141 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
barbie |
3.1% |
|
hot wheels |
2.77% |
|
mattel |
2.71% |
|
who invented barbie? |
2.25% |
|
fisher price |
1.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 233,934 | |
| 166,345 | |
| 14,240 | |
| 29,212 | |
| 11,820 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,075 | 31 | |
| 716 | 119 | |
| 588 | 39 | |
| 182 | 43 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
favorite brands |
5 | 7,335 |
|
barbie |
91 | 543 |
|
privacy statement |
57 | 901 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
funko pop |
25 | 55 |
|
transformers toys |
24 | 31 |
|
batwing toy |
24 | 5 |
|
transformer toys |
23 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nerf |
70 | 52 |
|
play doh |
23 | 45 |
|
lego |
25 | 64 |
|
hatchimals |
67 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fisher price |
43 | 32 |
|
fisher price swing |
38 | 22 |
|
fisher price little people |
38 | 56 |
|
fisher-price |
36 | 69 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
old barbie games |
28 | 1.51% |
|
sdcc 2018 exclusives |
34 | 0.74% |
|
bullseye toy story |
17 | 1.77% |
|
frankie stein |
22 | 2.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.3% | |
| 73.7% | |
| 48.9% | |
| 30.6% | |
| 14.8% |
| Website | Referral Sites |
|---|---|
| 3.7 k | |
| 1.9 k | |
| 769 | |
| 614 | |
| 505 |
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