honest.com Overview
Alexa Rank
42,556
Daily Pageviews per Visitor
2.5
Daily Time on Site
2:28
Bounce Rate
54.2%
Search Traffic
36%
Total Sites Linking In
1,797
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
56.0% |
|
India |
6.3% |
|
Canada |
6.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
16,878 |
|
India |
132,055 |
|
Canada |
16,723 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
honest company |
12.56% |
|
the honest company |
9.36% |
|
honest diapers |
9.2% |
|
honest |
5.84% |
|
jessica alba |
3.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 97,385 | |
| 11,067 | |
| 59,942 | |
| 64,505 | |
| 28,103 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,538 | 39 | |
| 200 | 10 | |
| 61 | 3 | |
| 20 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
environmental protection agency |
0 | 0 |
|
drinking water |
1 | 0 |
|
environmental working groups |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cyclopentasiloxane |
25 | 38 |
|
smarty pants vitamins |
24 | 35 |
|
caldrea |
24 | 35 |
|
mrs meyers |
23 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
seventh generation diapers |
12 | 33 |
|
cocamidopropyl betaine |
57 | 38 |
|
polysorbate 20 |
62 | 35 |
|
glyceryl stearate |
58 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
the honest company |
31 | 84 |
|
honest company |
26 | 79 |
|
ewg rating |
25 | 22 |
|
the honest co. honest 4 in 1 laundry pods free & clear |
25 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
jessica biel |
59 | 0.01% |
|
dipers |
20 | 2.56% |
|
sodium lauryl sulfoacetate |
29 | 1.01% |
|
diaper rash cream |
32 | 0.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.9% | |
| 43.8% | |
| 36% | |
| 25.3% | |
| Website | Referral Sites |
|---|---|
| 13.2 k | |
| 1.8 k | |
| 891 | |
| 200 |
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