esurance.com Overview
Alexa Rank
45,862
Daily Pageviews per Visitor
4.4
Daily Time on Site
4:14
Bounce Rate
22.8%
Search Traffic
22.8%
Total Sites Linking In
1,135
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
95.1% |
|
Canada |
2.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,491 |
|
Canada |
33,690 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
esurance |
11.76% |
|
esurance log in |
5.51% |
|
esurance quote |
2.92% |
|
car insurance |
2.89% |
|
esurance login |
2.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,828 | |
| 129,467 | |
| 3,107 | |
| 2,530 | |
| 12,786 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 27,262 | 0 | |
| 653 | 6 | |
| 185 | 3 | |
| 182 | 2 | |
| 39 | 195 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
movie theater |
0 | 0 |
|
grease |
2 | 1 |
|
geico |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
umbrella policy |
51 | 37 |
|
term life insurance |
46 | 47 |
|
travelers insurance |
44 | 58 |
|
personal umbrella policy |
44 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
landlord insurance |
54 | 39 |
|
best insurance |
70 | 29 |
|
the general insurance |
28 | 46 |
|
whole life insurance |
64 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
auto insurance quotes comparison |
65 | 63 |
|
insurance companies |
63 | 68 |
|
car insurance quotes comparison |
62 | 62 |
|
compare auto insurance |
62 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
compare car insurance rates |
27 | 1.37% |
|
cheapest auto insurance in california |
21 | 3.65% |
|
turn signal |
24 | 1.53% |
|
renters insurance seattle |
22 | 2.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.6% | |
| 29.5% | |
| 28.1% | |
| 23.8% | |
| 22.8% |
| Website | Referral Sites |
|---|---|
| 9.9 k | |
| 7.4 k | |
| 3.3 k | |
| 1.2 k | |
| 1.1 k |
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