carhartt.com Overview
Alexa Rank
16,891
Daily Pageviews per Visitor
4.1
Daily Time on Site
2:57
Bounce Rate
46.5%
Search Traffic
40.5%
Total Sites Linking In
1,151
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.8% |
|
United Kingdom |
3.9% |
|
Canada |
2.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,532 |
|
United Kingdom |
16,569 |
|
Canada |
20,453 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
carhartt |
21.04% |
|
carhartt jacket |
3.34% |
|
carhartt pants |
2.82% |
|
carhart |
1.41% |
|
carhartt beanie |
1.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 66,094 | |
| 25,963 | |
| 54,116 | |
| 463,739 | |
| 47,868 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 719 | 20 | |
| 314 | 43 | |
| 270 | 22 | |
| 141 | 14 | |
| 3 | 70 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
customer service representatives |
179 | 50 |
|
workwear |
132 | 22 |
|
bull |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cargo pant |
30 | 20 |
|
double knee denim |
26 | 7 |
|
work shoes |
25 | 38 |
|
polo shirts |
24 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dickies workwear |
49 | 23 |
|
factory seconds |
55 | 25 |
|
factory second |
59 | 20 |
|
factory 2nds |
54 | 8 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
overalls for men |
40 | 72 |
|
work pants for women |
35 | 66 |
|
work shirts for men |
35 | 54 |
|
work pants for men |
35 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
workwear for women |
20 | 1.89% |
|
fishing calendar |
25 | 1.71% |
|
carharrt wip |
15 | 3.27% |
|
lined |
48 | 0.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.2% | |
| 47.2% | |
| 40.5% | |
| 38.3% | |
| 27.1% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 698 | |
| 624 | |
| 540 | |
| 56 |
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